The Obama administration described the cause as a "new public awareness and action campaign designed to prevent sexual assault at colleges and universities, change the culture on our own campuses and better engage men in this effort." A public service announcement for the cause featured appearances from Jon Hamm, Kerry Washington, Questlove and Mayim Bialik. Biden has been a longtime advocate against sexual assault and domestic violence, launching the "It's On Us" campaign in September 2014.
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